In a few weeks, Taser will introduce an item that is far more compact and
a lot less expensive than the standard Tasers used by police, though its shock is no less potent. The company’s executives say they are trying to capture a market of people looking for a weapon that is more reliable than pepper spray, but less reliable, so to speak, than a gun, and less expensive than the standard Taser.
The new C2, as the weapon is called, looks more like a large disposable razor than a gun, comes in a variety of colors and is $350, all of which Taser executives believe will persuade women to add the weapon to their checklist for the evening: lipstick, wallet, keys, Taser.
“It is a woman’s product,” said Kathy Hanrahan, president of Taser, who says she has experienced numerous shocks as part of her market research.
a lot less expensive than the standard Tasers used by police, though its shock is no less potent. The company’s executives say they are trying to capture a market of people looking for a weapon that is more reliable than pepper spray, but less reliable, so to speak, than a gun, and less expensive than the standard Taser.The new C2, as the weapon is called, looks more like a large disposable razor than a gun, comes in a variety of colors and is $350, all of which Taser executives believe will persuade women to add the weapon to their checklist for the evening: lipstick, wallet, keys, Taser.
“It is a woman’s product,” said Kathy Hanrahan, president of Taser, who says she has experienced numerous shocks as part of her market research.
Now fast forward to January 2008
Dana Shafman, founder of Shieldher Inc., has recently started sponsoring Taser parties, giving women a chance to buy Tasers for $300, or $350 with a laser beam to help with aiming. Shaf
man's parties allow women to get together to discuss concerns and learn about the Taser C2, the newest consumer Taser that is similar to the device police officers use. "I felt that we have Tupperware parties and candle parties to protect our food and house, so why not have a Taser party to learn how to protect our lives and bodies," Shafman said.
She has had parties in Phoenix and Scottsdale by invitation. Guests have the opportunity to shoot the Taser for the first time at a cardboard cutout during the parties. For safety reasons, no alcohol is served and no one is actually Tasered.After her first Taser party in Scottsdale recently, Shafman said, "I think the party was spectacular. It opened up opportunities for people to ask questions and get informed about the Tasers." Debi McMahon was excited to get her Taser activated. "I feel like I'm 6 feet tall and 250 pounds. I'm going to buy one for my mom. It's going to be her 81st birthday present.
man's parties allow women to get together to discuss concerns and learn about the Taser C2, the newest consumer Taser that is similar to the device police officers use. "I felt that we have Tupperware parties and candle parties to protect our food and house, so why not have a Taser party to learn how to protect our lives and bodies," Shafman said.She has had parties in Phoenix and Scottsdale by invitation. Guests have the opportunity to shoot the Taser for the first time at a cardboard cutout during the parties. For safety reasons, no alcohol is served and no one is actually Tasered.After her first Taser party in Scottsdale recently, Shafman said, "I think the party was spectacular. It opened up opportunities for people to ask questions and get informed about the Tasers." Debi McMahon was excited to get her Taser activated. "I feel like I'm 6 feet tall and 250 pounds. I'm going to buy one for my mom. It's going to be her 81st birthday present.
As a footnote - it is interesting to follow Taser's stock value since introducing this new product - and it will be equally interesting to follow it if this "Tupperware Party" marketing scheme kicks in .... For those who might be hesitant to fire a gun - this appears to a be a viable option. Soon the quote of the day will be: "Tasers don't bring bad guys to their knees, people with Tasers bring bad guys (and other people) to their knees"!
1 comment:
I totally agree with Dana, I am a woman and I have been selling personal safety and security products via my web site and the biggest concern is that we CAN be protected from the criminal element by buying and letting everyone know I HAVE A STUN GUN AND I AM NOT AFRAID TO USE IT. Thank you, Toni Pushinsky Our Personal Safety Products www.ourpersonalsafetyproducts.com www.ourpersonalsafetyproducts.com/valentines/sale
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